Six weeks ago, 29-year-old Culver City Internet copy writer Christian Lander started a blog, stuffwhitepeoplelike. wordpress.com, on a whim, thinking he'd poke fun at himself and fellow white people. Spending roughly two hours a day writing satirical posts about "stuff white people like," Lander had no idea how much his little inside joke would catch on. In the first week, the site received about 200 hits a day. The next week it jumped to 600, and then 4,000 the next. By last week, he was averaging 300,000 daily hits.
As unusual as Lander's site is, it is also part of a sociological trend among whites who live in increasingly non-Anglo cities and regions: their transformation into a minority group. Whites used to think of themselves as standard-issue American -- they had the luxury of not having to grapple with the significance of their own racial background; they were "us" and everyone else was "ethnic." Not anymore.
"Demographic shifts have put a new kind of pressure on that category of people who were once just considered the norm," says Mike Hill, author of "After Whiteness: Unmaking an American Majority." "White identity is becoming particularized and minoritized. No longer the normative category, it's becoming one of many identities."
This pressure naturally leads to a greater sense of self-consciousness as the new minority begins to negotiate their relationships with members of other minorities (everyone else).
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